According to the research report, the national demand for intelligent products increased by 50% in 2020. With the improvement of living standards and technology, the sense of dependence on intelligent products became more and more strong. Intelligent drying, intelligent lighting, intelligent voice, intelligent security and so on have become an indispensable products in life.
Among them, the demand for intelligent home security increased by more than 90%, intelligent door locks gradually become a need for life. 03 Intelligent door lock consumer group Consumers buy the smart lock mainly because it is convenient and safe, and need not be afraid of losing the key. Intelligent door lock consumers mainly include: amnesia patients, new houses / old house decoration, consumption upgrading, people living alone, the elderly, children, and so on. These people have a much more urgent demand for smart door locks. 
Through the portrait of intelligent door lock consumption in recent years, female consumers have gradually improved, 25~35, post-80 s and 90 s have become the backbone of the consumer group. At the same time, 26 ~ women aged 30 and over 45 have higher payment conversion rate and stronger purchase ability. 04 Intelligent lock function trend Research report statistics show that the semiconductor fingerprint recognition intelligent lock currently occupies more than 80% of the market share. But in recent years, with the gradual maturity of 3d face recognition technology, more and more enterprises began to adopt intelligent lock products with face recognition as the main recognition technology. 
Affected by the "COVID-19" epidemic, face recognition technology has become the fastest growth in intelligent lock applications with its safer and hygienic contactless door opening characteristics.Three intelligent lock function trends: networking, video, face recognition. 05 Consumers understand the intelligent door lock channels Smart locks at first as an import, not many people know. With the economy and Internet technology developing, more and more people learn about smart locks. According to the survey, people understand that intelligent locks are mainly through friends introduction / circle of friends, offline interaction, news media and e-commerce and social media platforms. Among them, the highest proportion is the friend introduction / circle of friends, followed by the offline interaction and news media. Although it is the Internet era, online shopping is very common. However, for intelligent door lock products with high value and high quality requirements, most people will still choose to buy offline. After all, seeing is real, see, experience, can we truly feel the quality of intelligent door lock.